Business ∼ more gently..

It’s okay….

you can finally take that deep breath you so need..

and leave the feeling of having to be ‘on’ all of the time…

That feeling that exhausts you.

There is another way

a far gentler way

one that allows you to take a step back,

relax your body & mind,

that will help calm your nervous system

and conserve your precious energy.

Marketing that allows you to simply be, by becoming more discoverable

Read on to find out more about how search engine friendly blogging options and / or content repurposing can create more ease, time and space in your life.

Blogging ~

The best way to reach your perfect clients, is for them to find you…when they need you most

∼ when they are intentionally searching for you.

By creating content that will attract your clients to you, for the things you want to be known for, over and over again.

Which means that long term, you do less, to create more.

One piece of content can work for you for years, unlike one social post which works fleetingly, if at all.

It’s a gentle (but incredibly effective) way of marketing that brings the right people to you, right at the point they are looking for your help.

You are not trying to push them to your site through the endless need to be visible on social media

You don’t have to be on all of the time.

Hoping your message might land.

Because they are looking for you..right now.

Making this way of marketing low effort whilst creating long term rewards, repeatedly.

How it works

A bespoke package will be created, based on what you would love to achieve and how much you would like to invest in becoming more discoverable.

This could look like a full content marketing plan to support you over several months, where we will look at the ‘clusters’ you want to become known for and write blogs and content to support this.

Or it could be a simpler approach, with a one off or monthly blogs.

Remember, one blog has the power to call in many, many soul aligned clients, over and over again, exactly at the point in time they are searching for the solution you can offer them, unlike a social media post which is old news within a day.

All work will include best advice on how to repurpose your blogs to use as other content (social media posts) and where else to publish online to further enhance being found.

A bespoke package starts at £150 and includes research into your business, industry and perfect, soul aligned client too.

If you have any questions or would like to discuss how this might look for you, you can send me an email here or book in for a call via my contact page.

Expertise blogs & Content Clusters

Google focuses on the following:

EXPERIENCE – AUTHORITY – TRUST

In order to ‘prove’ that you are these things to Google and other search engines, you need to demonstrate that you are an expert in your field, deliver the best service and can be trusted by their users (people using Google to search).

So this is what you need to show on your site to do just that:

✩ That you have experience of what you are talking about, by using the correct search terms.

✩ That you are an authority in your niche and you can prove this with all of the relevant and useful content you have

✩ That the suggestions you make to other pieces of content enhance their customers’ experience.

✩ You are trustworthy, as you are linked to other external trusted industry sites as well.

To do this you must have content on your website that supports the above, we can do this in a number of ways.

Content clusters:

The best way is to create content clusters on each of the search terms / services you would like to be found for.

This consists of one (long form) main blog post with three supporting blogs, to show your expertise and experience in the field, whilst using a variety of internal and external links to show additional authority and trust.

£500* for 4 blogs

Expertise blogs:

One blog to show your expertise on a particular service / theme.These can be part of a content marketing plan (which we can discuss together) to run monthly over a period of months (TBC). Or as a one off.

£200* per long form blog

£150* per supporting blog

Additional info:

Long form blogs -1500 – 2000 words

Longer content allows you the opportunity to demonstrate more expertise across a particular field or niche, whilst also linking to more sources and increases search-ability factor.

Supporting blogs – approx 800 words.

Supporting blogs are slightly shorter and act as a more direct signpost of expertise, these are great used in conjunction with long form blogs, but can also be used to hone in on one particular service or product, very succinctly. Less links will be used due to the shorter word length.

Ideally you would have have 3 short form to support 1 long form.

Both of the packages include research into you, your business, your industry and the search terms to use. Plus discussing with you which industry links to use external to you for maximum impact.

All work will include best advice on how to repurpose your blogs to use as other content (social media posts) and where else to publish online to further enhance being found.

*The cost could be slightly more if the industry you are in requires more technical research on my part and you do not have a lot of information on your website to draw upon. We will discuss this together and come up with a bespoke quote to you if so.

If you have any questions please do come back to me by email here or if you would like to book in for a call to discuss your particular needs and get an idea of how your content marketing could work best for your business

Content Repurposing

Content repurposing is a brilliant way of taking one piece of lead content and creating loads of other pieces that work for you across a variety of different platforms.

It also means you don’t need to make lots and lots of different pieces of content, as you can ‘repurpose’ one to make it work smarter for you.

I will show you how to use one piece of main content, multiple times for multiple impact – all whilst saving you time, money and precious headspace.

I offer a ‘done for you’ service, or a training package, where I set you up with your own content library and repurposing system (in Asana) and create a bespoke framework for you to follow, so you can easily understand and implement it yourself.

Content repurposing with my easy to follow, efficient and simple system, will save you time, money, energy and headspace.

A bespoke package starts at £200

(which you will make back in the time it saves you alone, within the first couple of weeks!)

If you have any questions or would like to discuss how this might look for you, you can send me an email here or book in for a call via my contact page.

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kind words

from people I have helped

“The work with Katie has been life changing, and believe me I do not say such bold statements often unless it is 100% true.”

Charlotte

I absolutely LOVED working with Katie, she has been such a blessing.

She has become a sounding board for me and truly gets what it is like to run a soul led and intuitive business.

I am so grateful for her.

She’s a total gem and I really recommend getting some Katie magic in your business. ”

Caroline BrittonCaroline Britton - Change Maker - To Heal, Reconnect, Transform and Inspire

“WOW, JUST WOW!

Katie has a unique way of being able to look at the full picture and then relay what that looks like for you – even better than I know myself! “

Business Coach, Plymouth, South Hams, Totnes, Kingbridge, Devon

Charlotte LesterCVA Associates / Burn out slayer

“Katie is amazing!”

Camille

“I have felt so, so unbelievably different, I have never felt like this before in terms of a deep feeling of knowing and truth inside of me, that I am now following.

I just feel in such a different place and I totally attribute that to the work I have done with you Katie. The embodiment work, the stepping into future Jo, it’s just been amazing, thank you so much.”