How visible are you in your brand? It may seem like an odd question, but if you are hiding behind a logo, you are losing out on important human to human connections for your business. Solopreneurs are the face of their business, but so many find this aspect of marketing difficult. Being ‘out there’ can feel daunting, so how can we move past this and create those connections, and also enjoy being the face of our business?
Here’s my top 5 tips for becoming more visible on your brand.
- Instagram Stories
One of the benefits of using Instagram is that you can also share your posts on Facebook at the same time, double whammy!
Instagram stories are a collection of posts, both photos and videos, which last for just 24 hours before disappearing. You might think that this is a waste of a good post, but it actually allows you to share those ‘in the moment’ kind of news or stories with your followers.
If you don’t feel comfortable recording yourself, then you could just record things such as a behind the scenes of a project that you’re working on. Or you could even make it something personal about you, like sharing a little bit about your family life or your interests. When people get an insight, it helps to build that trust factor. People start to feel connected with you because they understand more about the person that you are, the person behind the brand.
Going ‘live’ on social media can be nerve-wracking, but it is a great way for people to get to know who you are by seeing your face and hearing you speak. If you feel uncomfortable about being live in front of an audience, then simply start small and build up. You could, for example, ask some questions or conduct a poll.
Most people will have the jitters about being live on Facebook or Instagram, but remember – people aren’t judging you. They’re interested in what you have to say and how you can help them with the problems they have. If you use Instagram, you could always add a filter to take the edge off!
Another benefit of going live is that the platforms reward you for doing so, by giving you extra reach on those posts, helping you to become even more visible.
- Connection Posts
These are posts that are more about you than the service and transformation you offer. You might talk about why you’re passionate about what you do. Share your values, your vision, and what goes on behind the scenes in your business.
The idea is that your audience gets to know you as a person, and what you stand for and what you believe in. This is how you make connections with people and start to build those all important relationships.
- Photos of Yourself
If the thought of posting selfies fills you with dread, you are not alone. But using photos of yourself on social media, your website or blog is another way of building a connection between you and your audience.
If you can’t bear taking a selfie, ask a friend to take a picture of you instead. If you can stretch to a few professional shots, even better!
When you have some good photos of yourself, you will naturally feel more comfortable about sharing them online and becoming more visible in your brand.
- Blogs and Emails
Don’t be afraid to add your personality to your blog posts and emails. So often, people feel like they need to sound professional, especially if they have previously worked in a corporate background. But, blogs and emails are the perfect way of getting your personality across, showing your sense of humour, giving your point of view on things, and showing the type of person that you are.
One tip on how to do this is when you are writing, imagine that you are speaking to a friend. Your authentic voice will naturally come through to those you reach, and you will again be helping people to connect with you and your business.
Becoming more visible in your brand is an ongoing process, so don’t feel like you have to complete everything right away. Taking small steps, but consistently, is a better way to create marketing that is sustainable, and that fits in with how you work and your lifestyle.
If you’d like some help with your content marketing and visibility please contact me here.