When I first discovered Human Design it felt like coming home. I just knew I had come across something incredibly special and powerful. So much started to make sense to me, both personally and professionally, why I do things a certain way, my strengths and weaknesses, but most importantly, it gave me some key insights into why I wasn’t growing my business in a way that felt good to me. It gave me insights and answers as to why I felt like I was getting it all wrong, even though I was doing all of the things I had been told (by coaches / books / Google). And it made me realise that the burn out I had experienced twice, wasn’t down to me being not cut out for business, it was me operating out of alignment, with my energy and who I am. Above all it gave me the courage to do things my way, to stop looking outside of myself for all of the answers from other peoples blueprints and courses. And ultimately to start believing in myself and honouring my uniqueness as being valuable in the online space, just as I am, not by trying to morph myself into somebody else and how they achieved success.
It has been liberating.
It has allowed me to see and feel, with complete conviction, that there is room at the table for all of us. There is no one way or perfect way to do business, just your way, and when you understand what that looks like for you, everything changes. EVERYTHING.
Human Design is an incredible tool, it can help you with understanding when you are in and out of alignment, what the best marketing strategy for you is, it can even help you clarify what your purpose is and how best to use it. I have found it invaluable not only in my own business but in helping clients with theirs. It’s not the only modality I advocate but it is a powerful one to have in your arsenal and it can literally change and clarify everything for you when you start to understand what it means for you.
For those of you who are new to Human Design it was first channeled in 1987 by its founder, Ra Uru Hu.This system combines ancient teachings from Astrology, Kabbalah’s Tree of Life, the Chakra System and the I’Ching with the modern sciences of biochemistry, genetics, and theoretical & quantum physics. Every single person is a unique combination of nature and nurture, traits that we were born possessing and others that we were conditioned to adopt based on external influences such as our families, friends, teachers, members of our community and society as a whole.
Human Design is concerned with the nature aspect of this equation, and provides a map of who you are and what you’re here to do based on your date, time and place of birth. The idea is that by gaining insight into who you are as your most authentic self, you can start to identify limiting beliefs and damaging ways of being from your conditioning, in order to release them, find your way back to the purest version of you and start living a truly aligned life.Sounds great right?!
Your Human Design (HD) chart will consist of centres, channels and gates, they could be open or closed, connected or absent, on or off. There are lots of potential combinations and because of this, it makes it unique to everyone.
And this is where it is so fascinating and enlightening. You can use it in every aspect of your life, from self reflection, to relationships and parenting (if you are a parent I wholeheartedly advise doing your children’s charts, it is so helpful).
For this blog though, I am focusing on how Human Design can literally be the missing piece you need to make sense of your entrepreneurial journey. It can teach you so much about how to grow your business in an aligned way to you and your energy, the best strategy to use, how to market effectively, how to know when things are going wrong, help you clarify your purpose and understand the best way to implement it. The insights it has given me are uncanny, for myself and others, the beauty of this..it helps us make sense of so much. It can be hard in business, knowing what to do for the best, so much external noise vying for our attention. Human Design shows us simply what is for us and I haven’t met a person yet who hasn’t felt like they’ve ‘come home’ when we pull all of these pieces of the puzzle together for them. It means you can create a business and marketing plan that is 100% aligned to you, to your energetic blueprint, your strengths and weaknesses, so you can play to them, not fight against them. You can know where to focus your energy, the best way of doing business and marketing for you. You can stop constantly comparing yourself to others. Stop consuming course after course looking for the missing piece of the puzzle, because you have the answers and they are all unique to you.
There are 5 Human Design types, Manifestors, Manifesting Generators, Generators, Projectors and Reflectors and as the founder Ra Uru Hu tells us there is a mutually beneficial relationship designed to exist between the five types, meaning we really are not all designed to operate or grow our businesses in the same way, we are meant to be different and to compliment/support one another, work collaboratively and celebrate our uniqueness. If you want to find out more about Human Design and your type then I would recommend getting your bodygraph done here. You can also read about the different types and every aspect of them, in far more depth than I can go into in this article. I have mentioned some of my favourite sources below too.
However, I would love to give you some insights into how knowing your type can really help you with growing your business and your marketing, see if any of this resonates with you or if you are currently doing the exact opposite to what is aligned for you, like I was!
Manifestors you are here to initiate, you are actually the only ones in Human Design who are truly meant to. This means you can come up with an idea, course, program or service, act quickly on it without having to wait for anyone else (no waiting for the invitation or to respond here) and because of this you can really make an impact (to your business and others). You are great at starting up conversations, networking, coming up with ideas and creating collaborations, which is great for selling those services you have just created.The more you share what you are up to the better and you can do this through any means you like (lives, emails, podcasts, content, interviews, DM’s, in person events). The world is your marketing oyster and we want to hear what you are up to, so please, please, share it with the rest of us.
Generators are here to respond, not initiate, which I know can cause a lot of angst for you, as we live in a world which says ‘go out there and make it happen’. Generators have tons of energy and enthusiasm, which makes not initiating even harder. So how the heck do you do your marketing if you are just here to wait to respond? Well, you are the master at responding to ideas, questions, needs and desires in others, plus noticing them through your gut instinct and intuition. Because of this, you are great at responding to questions and queries, anyone needing advice, in groups or on social media posts, or feeling into situations and responding accordingly. Even better for you, is to create your own community and respond to what your audience needs and asks you. You have a great energy, so allowing people to get the opportunity to know you better, will really help. Lives, videos, networking, events and podcasting are perfect for this, alongside growing that community of super fans who will feel like you are talking to their soul.
Manifesting Generators do things differently, you move quickly, you grab an idea, put everything into it, your heart and soul…you’ll have lots of things on the go at one time…but… you don’t always finish what you started, as another idea grabs you and you move on to the next new and exciting thing. This is how you are here to live, you are here to show the rest of us what it really looks like to pave your own way. Because of this you need variety in your marketing and your business, if it feels like a chore then streamline it. Make everything more simple so you can create and move quickly. Don’t spend ages on canva creating pretty graphics that might never see the light of day because you’re onto the next thing already. There aren’t enough hours in the day to do this for all of your ideas and projects! Quick and dirty marketing (as l like to call it) is perfect for you, i.e don’t spend too long faffing over graphics and making it look pretty, social media stories are great for this, an email from your soul, a selfie and your thoughts. Experiment with new ideas, see what works and above all have fun with it. Feeling joy is a big thing for you, so if it doesn’t light you up anymore, that’s fine, that’s your thing, it’s a sign to move on. Next!
My fellow Projectors, you are here to lead and guide others. Your strategy is to wait for an invitation and this is something that I know many struggle with, I do myself! So how does that look in terms of business and marketing, especially when it appears like the rest of the world is out there making sh*t happen. This is about your mastery, whatever you choose that to be. It could be a system, a field of expertise, a skill, a method, something you can help others with. Rather than actively seeking out your people or opportunities, you attract them to you, by sharing what you know in as informative and educational a way as possible. The other Designs need the skills and information that you’ve got! Projectors are able to recognise what another person needs at their core, which makes you a great guide for others, whilst your energy is magnetic, if you are coming from a place of passion for what you do, others will be drawn to you because of it. Reaching out and pushy sales tactics can actually repel people from you, this is all about being the lighthouse. Because you aren’t designed to work as much as the other types, creating an evergreen marketing system, with high value ‘how to’ content, informative lead magnets and nurture sequences, plus repurposing content, that can be working behind the scenes whilst you pop off and take that nap or continue mastering your system, is perfect for you.
Reflectors are the rarest HD of us all, only 1% of the population! I have yet to meet one (please do say hello if you are reading this!). You are literally here to reflect back to the rest of us what is going on in the world.
Reflectors work with a lunar strategy, they are supposed to wait for 28 days before taking action on a decision. I think we can all appreciate how difficult that can be in a business world that often expects instaneos decisions and results.
Reflectors don’t have any defined centres, so it is really important that you honour your own energy. Getting a great team around you or an incredible assistant would be fantastic for this reason. It will allow your business to keep moving forwards, whilst you take the time out you need. You are not designed to work a lot and it can affect your health if you do. Because you reflect what’s going on outside of you, this can be really draining, so be mindful of this. Make sure you get some self care rituals in place that help you move any uncomfortable energy through you and spend as much time in nature to ground as well.
You are great at trying new things and sharing your wisdom. When you are ‘on’ you have a really high vibe and people find you magnetic, so this could be a great time to batch create content, make videos, talk on podcasts, speak at an event etc. Then hand it all over to your VA to repurpose and post for the rest of the month. A repurposable content library will work brilliantly for you too. Just make sure you are aware at what point of the lunar cycle you peak and be gentle to yourself outside of that period.
One of the other things I love about Human Design is that it asks us to look at life in a different way, through the lens of individuality and how we can complement one another, not compete. There isn’t one version of success and abundance, it will look and feel different to each of the different Human Design types. It’s not just about how much you can earn, it’s about living in truth and alignment, it acknowledges that we are not all the same and for that reason there cannot be a one size fits all plan for business. This is your life and you get to say how success looks and feels for you. Human Design can be a fantastic tool to help you uncover and align with that if you are struggling.
If any of this resonates with you, then I would love to help.
I specialise in guiding entrepreneurs to grow their business in a truly authentic, sustainable and aligned way to you, for more ease, joy, freedom and income (including the use of Human Design). You can find out more about my 1:1 coaching options here
Lots of love
Katie Carswell – Business Alignment & Life Coach
If you are interested in finding out about how I can help you grow your business in an aligned way to you, you can do so here
If you’d like to read more about why alignment is so important in business go here
Sources:This article would not be possible without the incredible knowledge from:
Understanding Human Design by Karen Curry