Today I have been reflecting about my journey, particularly the last year and what a year it has been.
Not just Covid, but so much other stuff too.
Early last year I embarked on a journey to heal myself and which led me to step up in my business too. Years of holding myself back, crippling self doubt, constantly playing small and putting others before myself, I decided this was my time.
The months that followed were pretty crazy, some good, some bad and I have learnt so much from all of it.
Here’s just a few of the things, because I know you need to hear this too..
You don’t need ‘all of the things’ when you are starting out, I don’t even need all of the things I was told I absolutely had to have (in order to be a successful business) now!
I have done a lot of forgiveness work around this, to the coaches and to myself for not knowing, or not trusting myself over somebody else.
The most important thing you need to be doing is connecting with and having conversations, with your soulmate clients.
To do that you need to be fully aligned with who you really are and who you want to serve. You need clarity on that, or it makes everything else so hard.
You don’t need a fancy website, systems and processes, not right away. But you do need to be visible and consistently taking aligned action so your people can find you.
Your content needs to be really clear about who you help and how your work can transform their life.
You need to be able to connect with them on such a deep level that you cut through all of the online noise and speak to their hearts as well as their mind.
I know how it feels to know your stuff on one level (20+ years of marketing experience) but not feel 100% connected to what you are doing, saying, or serving. I understand the frustration and procrastination, not knowing what to write and feeling less than excited about your content marketing.
I felt like a piece of the puzzle was missing and I spent £1000’s trying to find it, through business coaches, marketing coaches, mindset coaches and leadership coaches. I have spent hours listening to trainings, podcasts, programmes, following other peoples methods and blueprints and what I have learnt along the way is that most of all you need to trust and listen to yourself, because if you don’t you can end up a very long way from where you want to be and what is right for you.
Because of my experiences I created a programme that empowers female solopreneurs so they can embrace their marketing in a way that feels completely authentic to them. So that they can really connect with their purpose and passion, so they deeply understand their soulmate client and what to say to them. All the things that I wish I had right from the beginning too.
Because what’s the alternative? Stay stuck where you are for too many years. Stuck on the feast and famine mode, feeling stressed and confused not knowing the best thing to do.
Spending money on coach after coach, programmes and courses that don’t move you any further forward or take you in the wrong direction completely. Spending out on fancy websites, sales funnels and automations you don’t need just yet.
Worst of all you do nothing at all and you stay exactly where you are for yet another year, not making the money you want, not generating the leads you need or creating the impact you desire.
My work is different, because I don’t want you to make the same mistakes I have. I want to save you the money, time and burnout. That’s why I don’t tell you what to do, I empower you, I work with you, I help you find the right way for you, one that feels amazing and is totally sustainable for that very reason.
I truly believe that you have all of the answers inside of you. Sometimes we just need some help and guidance to lovingly tease them out and the courage to follow tour own path. It’s the only way we will find true happiness, when we are living our own authentic life, not somebody else’s version.