Passion is everything.
If you are coming from a place of passion, then you become the message.
You don’t need to think about if it fits with what you are selling or promoting that month.
Because you are the message.
The very core of you and what you stand for, what you love, what you are passionate about, is the message.
Everything you do, say, are, be…is the message.
How much easier is content creation from that place?
A place of passion and purpose.
From your heart.
From your soul.
Not your head.
Not thinking, plotting, working out, strategising.
The difference is HUGE
The impact this will have is HUGE
The abundance this will create (in ever area) is HUGE
When you approach your marketing from a place of love for what you do, what you are here to contribute to the world, how you help the people you are passionate about working with.
When you think of it as sharing your life’s work/passion/purpose.
As opposed to selling your services.
It removes the pressure to perform this mystical, terrifying, rule loaded thing called marketing in any particular way and replaces it with a longing to share what you love, in a way that is totally natural and authentic to you, with complete ease and flow.
You’ll never truly need to think about your content in the same way again.
The process I work through with my soul-led clients gets you to this point, so you feel confident to own all of that.
What you stand for, what your passion is, who you are at your core, you get to step into your power, be all of you and become the message.
And so the magic begins..